HINCAPIE™ SPORTSWEAR NAMED OFFICIAL CYCLING APPAREL SUPPLIER FOR 2007 TOUR DE
GEORGIA
America’s Premier Professional Cycling Event Partners With
America’s Premier Cycling Apparel Brand
Greenville, SC— Hincapie™ Sportswear, Inc. (Hincapie), a leading manufacturer
and marketer of distinctive clothing for the performance cyclist, has been chosen
as the official cycling apparel supplier for the 2007 Tour de Georgia (Tour),
America’s premier, professional cycling event. Hincapie will provide premium
Tour custom apparel for stage winners, general race and other official category
leaders. In addition to being the official cycling apparel supplier to the Tour,
Hincapie will also have an extended presence throughout the entire week-long event.
“We are very excited to be part of this prestigious event,” said Rich Hincapie,
President of Hincapie Sportswear. “The Tour is the biggest bicycle event in the
US. It is very high profile with our core customers. This is a wonderful opportunity
for us to continue to grow our brand while supporting one of America’s professional
cycling treasures. We are especially excited that George Hincapie will be competing
in this year’s race.”
Hincapie will produce special jerseys for the Tour, including Best Young Rider,
Most Aggressive Rider, King of the Mountain, Sprint and Leaders jerseys, customized
with their team sponsor logos. Fans and race attendees will have the opportunity
to purchase official Tour apparel in the exposition area that follows the race
from town to town. Official apparel will include cycling jerseys, hats and socks.
Tour de France Stage 15 winner George Hincapie will be racing the 2007 event
as his first race after recovering from a broken wrist earlier this season. He
rode the 2004 Tour de Georgia in support of eventual winner Lance Armstrong.
“George has always been fond of racing so close to home in the Tour de Georgia,”
said Rich Hincapie, brother to the 10-time Tour de France veteran. “It’s one
of his favorite races in the US. The Tour de Georgia has been a bright spot on
America’s cycling landscape for several years now, and we look forward to participating
in 2007.”
For more than 20 years, the Hincapies have dedicated themselves to excellence
in the sport of cycling. Through Hincapie Sportswear, they are combining the
lessons they have learned on the road with excellence in customer service, quality
craftsmanship and stylish designs, to create the most comfortable, functional
and stylish cycling apparel in the world.
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Hincapie Sportswear, Inc., headquartered in Greenville, SC, is a manufacturer
and marketer of distinctive clothing for the performance cyclist. The Company
creates premium, custom cycling apparel and accessories for competitive teams
and clubs. Hincapie also manufacturers a retail line of hi-tech, performance
cycling apparel and accessories available through bicycle retailers nationwide.
For more information, or to purchase retail products online, please visit www.HincapieSports.com.
The Tour de Georgia is North America’s premier, professional cycling event and
rolling festival of community activities. The Tour was first held in 2003 and
has become a spring tradition with a varying route of over 650 miles of racing.
Over 2.3 million spectators have traveled to the Southeast to watch the event
in the past four years, and direct economic impact has totaled over $121 million.
The event is sanctioned by the Union Cycliste Internationale (2.HC ranking), and
USA Cycling, Inc. (USA Cycling Pro Tour Calendar), making the event one of the
top stage races for elite athletes around the world. Two of the past four winners
have also won the Tour de France, including 2004 champion Lance Armstrong. The
Tour’s official beneficiary is the Georgia Cancer Coalition. The Tour de Georgia
is owned by the Georgia Partnership for Economic Development (GPED) and is managed
by Medalist Sports (www.medalistsports.com). For more information on the Tour de Georgia, please contact:
www.tourdegeorgia.com.
